How Joule Case Became the Go-To Power Source for Mobile Businesses
Role
As Director of Marketing, I led the strategy and execution to establish Joule Case as the trusted power solution for the mobile business and food truck industry. My work focused on building awareness, credibility, and community around a product that was transforming how businesses operated on the go.
Challenge
When I joined Joule Case, the company had fewer than 25 food truck customers and limited brand recognition in the mobile business market. The industry was dominated by gas generators, and many operators were skeptical about transitioning to battery power. Despite heavy Google advertising spend, lead generation was inconsistent and often costly. We needed to shift perceptions, educate the market, and position Joule Case as the premier power solution for mobile entrepreneurs.
Actions
I developed and implemented a multi-channel marketing strategy centered around education, storytelling, and community.
Created educational resources to build trust and help prospective customers understand the advantages of battery power over traditional generators.
Launched customer spotlights and testimonials to feature real-world success stories on our website and social channels.
Directed a two-day content shoot featuring multiple customers, resulting in high-quality photography and video assets used across marketing campaigns.
Produced and hosted an educational webinar featuring a panel of customers sharing their experiences and best practices.
Partnered with food truck builders and industry influencers to expand visibility and credibility within the space.
Attended key industry expos to strengthen relationships and establish Joule Case as a recognized presence.
Founded a dedicated Facebook group to connect customers, foster community, and create an authentic space for brand advocacy.
Results
Grew the customer base from fewer than 25 to over 500 mobile business customers.
Tripled customer-led referrals and increased organic lead generation while reducing ad spend.
Positioned Joule Case as the #1 battery power solution for food trucks and mobile businesses.
Expanded into new adjacent markets as awareness and trust in the product grew.
Earned recognition as one of Fast Company’s World Changing Ideas (2024) and coverage across numerous media outlets.
Impact
What began as a niche customer segment evolved into a passionate community of brand advocates. Through education, storytelling, and connection, we helped redefine what mobile businesses believed was possible with battery power. The success not only drove exponential customer growth and reduced acquisition costs but also established Joule Case as a pioneering brand leading a movement toward cleaner, smarter power solutions.