In 2016, the Air Force football program launched the Air Power Legacy Series, a specialty uniform program honoring iconic aircraft and Air Force heritage. For the 2020 season, the design spotlighted the “Red Tails,” paying tribute to the Tuskegee Airmen, a group of pioneering pilots who played a pivotal role in American history.

I led the campaign strategy, developing the content strategy, rollout plan, and coordinating the photo and video shoots between the base and our content team. I also captured the photography for the campaign.

The shoot took place at Davis Airfield, named for General Benjamin O. Davis Jr., a Tuskegee Airman, creating a meaningful connection between the location and the uniforms. We teased the design two days before launch to build anticipation and officially unveiled the series on September 21, 2020. The rollout included a microsite, cinematic video, graphics, photography, and merchandise.

In the two weeks leading up to our first game, we shared a rich mix of content: historical context, quotes, and stats that celebrated the legacy of the Tuskegee Airmen. The Red Tails uniforms debuted on October 3, 2020, against service academy rival Navy. We extended the campaign across all channels with game posters, wallpapers, social graphics, GIFs, and score updates themed around the uniforms.

Post-game, I coordinated a special visit with a former Tuskegee Airman, presenting him a Red Tails jersey on behalf of our superintendent and athletic director.